Balenciaga Tops Gucci as the Hottest Brand in the World

Balenciaga Tops Gucci as the Hottest Brand in the World

While Louis Vuitton, Hermès and Gucci were named as the best fashion brands in the world this year by global brand consultancy Interbrand, according to the latest data analyzed by fashion search platform Lyst, in conjunction with Business of Fashion, Balenciaga has now overtaken Gucci as the hottest fashion label in the industry.

The Lyst Index ranks the world’s hottest brands and top-selling products, and in the second quarter of 2017, Gucci ranked first, followed by Yeezy and Balenciaga as second and third respectively. However, Balenciaga continued to rise in the rankings in the third quarter of 2017, with Gucci now falling to second place and OFF-WHITE rising to third, jumping 31 places since the previous quarter.

Lyst shared that Balenciaga‘s rise was due to “a new logo and colette residency kept the brand top of mind, while Demna Gvasalia continues to design products that drive the fashion narrative online.” Additionally, they praised Gucci for being a “consistent performer.”

Rounding out the top 10 is Vetements, Givenchy, Valentino and then Saint Laurent, while Stone Island also made a leap from 41st to 8th, followed by Moncler (previously 20th) and finally Raf Simons (previously 21st).

Furthermore, in addition to ranking the top brands, this quarter’s Lyst Index also looked at the most influential rappers in fashion. Kanye West took the top spot, with Nicki Minaj, Pharrell Williams, Cardi B, Drake and A$AP Rocky rounding out the top six.

For a more in-depth look, view the full coverage directly on Business of Fashion.

In other Balenciaga news, the brand just dropped a menswear capsule for sinners only.

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